Crush It!: Why Now Is the Time to Cash in on Your Passion - Book Summary

Crush It!: Why Now Is the Time to Cash in on Your Passion - Book Summary

"Crush It!: Why Now Is the Time to Cash in on Your Passion" is a book written by Gary Vaynerchuk and published in 2009. The book encourages readers to pursue their passions and turn them into successful businesses, using the internet and social media as a primary tool.


The book emphasizes the importance of personal branding, and how by building a personal brand, one can leverage the power of the internet to reach a large audience and generate revenue. Vaynerchuk emphasizes the importance of authenticity, transparency, and consistency in building a personal brand. He also stresses the importance of being passionate about what you're doing, and how that passion can be a driving force behind creating a successful business.


In addition to building a personal brand, Vaynerchuk also discusses the importance of understanding your target audience, creating engaging content, and using social media to connect with your audience. He provides tips and strategies for using platforms like Facebook, Twitter, and YouTube to market your business and build your brand.


Throughout the book, he also emphasizes the importance of hard work, patience, and persistence in building a successful business. He gives examples from his own experiences of growing his family's business, Wine Library TV and building VaynerMedia. He also shares stories from other entrepreneurs who have found success by following these principles.


The book is written in an informal and engaging style and is meant to be an inspiration for anyone looking to turn their passion into a profitable business. It's often used as a guide for entrepreneurs, small business owners, or anyone who is interested in using the power of the internet to build a personal brand and business.


Who is this book for?


  1. Entrepreneurship: If you're an entrepreneur, the book can be an excellent resource for building a personal brand, leveraging the power of social media, and turning your passion into a successful business. You can use the tips and strategies shared in the book to help you create an online presence, connect with your target audience, and generate revenue.

  2. Personal and Professional Growth: The book can also be used as a guide for personal and professional growth. The concepts in the book can help you understand how to leverage your skills and knowledge to reach your goals, build a personal brand, and create a successful business.

  3. Digital Marketing: If you're interested in digital marketing, the book provides a great insight on how to leverage social media and the internet to reach a large audience and generate revenue. You can use the examples and strategies shared in the book to learn more about creating an online presence and building a personal brand.

  4. Inspiration: The book can also be used as a source of inspiration, especially for those who want to turn their passions into a profitable business. By reading about the stories of entrepreneurs who have found success by following their passions, it can help motivate you to take action and pursue your own dreams.

  5. Self-Improvement: The book can also be used as a tool for self-improvement and to understand more about oneself. By reading about the importance of personal branding, passion, and hard work, it can give a better understanding of what it takes to become successful, and what areas of oneself that need improvement.

"You can turn your passion into a profitable business, by using the power of the internet and social media to reach a large audience and generate revenue."


Important concepts covered in this book are:


Personal branding: The book emphasizes the importance of building a personal brand as a way to reach a large audience and generate revenue. In the book, Vaynerchuk shares how he used personal branding to grow his family's wine business, Wine Library TV. He created a daily video blog where he would talk about wine, and through his authenticity, passion, and expertise, he built a large following of wine enthusiasts.


Actionable Steps:


  • Define what makes you unique and what value you bring to your industry or field.
  • Be consistent in your messaging, tone, and visual identity.
  • Use social media to engage with your target audience, be transparent and authentic.
  • Network with other people in your industry.
  • Measure, Learn, and Improve


Passion: The book stresses the importance of being passionate about what you're doing, and how that passion can be a driving force behind creating a successful business. Vaynerchuk encourages readers to pursue their passions and turn them into successful businesses.

Actionable Steps:


  • Identify your passion, what you love to do, or are good at, that you can see yourself doing for a long period of time.
  • Leverage your passion to create valuable content that will connect with your target audience.
  • Use your passion to fuel your drive to work hard and persistently


Social media: The book provides tips and strategies for using platforms like Facebook, Twitter, and YouTube to market your business and build your brand. Vaynerchuk emphasizes the importance of understanding your target audience, creating engaging content, and using social media to connect with your audience.


Actionable Steps:


  • Identify the social media platforms that are most popular with your target audience and focus your efforts on those platforms.
  • Create engaging content that will appeal to your target audience.
  • Use analytics to track the progress of your social media efforts and gather insights on what's working and what's not.
  • Be consistent and persistent in your content creation and interaction with your audience.
  • Use paid promotion to reach a larger audience and generate more leads and sales.


Hard work, patience, and persistence: The book emphasizes the importance of hard work, patience, and perseverance in building a successful business. Vaynerchuk shares examples from his own experiences of growing his family's business, Wine Library TV, and building VaynerMedia.


Actionable Steps:


  • Be prepared to work hard and put in the effort required to succeed.
  • Please know that building a successful business takes time and patience.
  • Be persistent, and don't give up when things get tough.


Measure, Learn, and Improve: The book stresses the importance of tracking the progress of your business and gathering feedback to understand what's working and what's not. Use the knowledge to adapt and improve.


Actionable Steps:


  • Track the progress of your business and gather feedback.
  • Use the knowledge to adapt and improve.
  • Be open to experimenting, and try new technologies and techniques.




Storytelling. Throughout the book, Vaynerchuk encourages readers to use storytelling to engage with their audience, create emotional connections and build a narrative around their brand. Storytelling is a powerful tool for making personal connections, creating an emotional connection, and building trust with the audience.


Actionable Steps:


  • Identify the story you want to tell about your brand, it can be the story of your business, your brand, or the products and services you offer.
  • Use storytelling in your content marketing, whether it be blog posts, social media updates, videos, or email newsletters.
  • Use storytelling to create an emotional connection with your audience and build trust.
  • Share the story of your business, and how you came up with the idea, the struggles, and the successes you have encountered.


Micro-patience: The book talks about the concept of Micro-patience, which is the idea of taking small steps and making progress gradually, over a long period of time. It's about being patient in the short-term, but persistent and driven in the long-term.


Actionable Steps:


  • Set small, achievable goals for yourself, and focus on making steady progress towards them.
  • Don't be discouraged by setbacks or failures, use them as opportunities to learn and improve.
  • Be consistent in your efforts over a long period of time, and don't expect overnight success.


Setting and achieving goals: The book also provides guidance on how to set and achieve goals, specifically related to building a personal brand and business.


Actionable Steps:


  • Clearly define your goals and make sure they are specific, measurable, attainable, relevant, and time-bound (SMART Goals)
  • Break down your goals into smaller, more manageable tasks.
  • Prioritize your tasks and work on them consistently.
  • Measure your progress and make adjustments as needed.
  • Celebrate your achievements and stay motivated.


Identifying and Leveraging the right audience: The book talks about the importance of understanding and identifying the right audience that is likely to be attracted by your personal brand and how to leverage them to reach your goals.


Actionable Steps:


  • Identify your target audience and understand their pain points, needs, and interests.
  • Create content that resonates with your target audience, and use social media and other online tools to reach them.
  • Engage with your audience and gather feedback.
  • Leverage the audience by building relationships and turning them into loyal customers or supporters. 


Experimentation: The book encourages readers to be open to experimenting with new technologies and techniques, as the digital landscape is constantly changing and evolving.

Actionable Steps:


  • Stay informed of the latest technologies and trends in your industry.
  • Test new techniques and technologies in small, low-risk ways.
  • Measure the results and adjust your strategy accordingly.
  • Don't be afraid to fail, failure is a valuable learning experience.



Networking: The book also talks about the importance of networking with other people in your industry, attending conferences and events, seeking out mentorship or partnership opportunities, or joining online communities.


Actionable Steps:


  • Attend networking events and conferences in your industry.
  • Look for mentorship or partnership opportunities.
  • Join online communities and groups related to your niche.
  • Network with others in your industry, don't be afraid to reach out to people and ask for help or advice.
  • Building relationships with influencers, partners or others

"You need to hustle, be persistent, and be prepared to work hard in order to achieve success."


What did I learn from this book?


  1. Identify your passion: Start by identifying what you're truly passionate about. What are the things you love to do, or are good at, and that you can see yourself doing for a long period of time?

  2. Research your market: Research your market to understand your target audience, their needs and pain points, as well as the competitive landscape.

  3. Build a Personal brand: Start building your personal brand by being authentic and consistent. Establish your voice, values, and message to establish trust and connection with your target audience.

  4. Use social media: Utilize social media platforms like Facebook, Twitter, and YouTube to connect with your target audience and build your brand.

  5. Create engaging content: Use your passion and knowledge to create engaging content that will appeal to your target audience. This can include videos, blog posts, images, or anything else that will help you connect with your audience.

  6. Network and build relationships: Network and build relationships with other people in your industry. This can include attending conferences and events, seeking out mentorship or partnership opportunities, or joining online communities.

  7. Measure, learn, and improve: Track the progress of your business and gather feedback to understand what's working and what's not. Use the knowledge to adapt and improve.

  8. Continuously learning and adapting: Keep up to date with the latest trends and technologies, be open to new opportunities and ideas, and always be looking for ways to improve.

  9. Be consistent and persistent: Building a business takes time and effort, be prepared to work hard and be patient in your efforts. Stay focused on your goals and don't give up when things get tough.

  10. Scale up your business: Once you have established your business, and have a stable revenue stream, start thinking about how you can scale it up. Look for ways to increase your reach, expand your product or service offerings, and grow your team. This can include expanding to new markets, developing new products or services, or increasing your marketing efforts.

    Remember that these are just suggestions, and that the best approach for your business will depend on your unique circumstances and goals. The book encourages readers to experiment, be open-minded and to adapt as you go along. The key takeaway from the book is that it is possible to turn your passion into a successful business, by utilizing the internet and social media, building a personal brand, being persistent and passionate about what you do, and continuously learning and adapting.

We love books because of the stories.  Here are a couple of stories from this book.


  1. Brian Wong, a young entrepreneur who turned his passion for gaming into a successful business by creating an online advertising platform for mobile games called Kiip. He leveraged his knowledge of the gaming industry and the latest technology to build a platform that connected advertisers with mobile game developers, and used social media and other online tools to reach a large audience and generate revenue.

  2. Corbett Barr, a blogger and entrepreneur who turned his passion for teaching others how to start a successful business into a business. He created a website and blog called Think Traffic, where he shared tips and advice on how to create a successful online business. He used social media and other online tools to build a large audience and generate revenue through sponsored content, affiliate marketing, and products and services.

  3. Chris Guillebeau, a blogger, author, and entrepreneur who turned his passion for traveling and experiencing different cultures into a business. He created a website called The Art of Non-Conformity, where he shared tips and advice on how to live a life of adventure and freedom. He used social media and other online tools to build a large audience and generate revenue through sponsored content, affiliate marketing, and products and services.

  4. Tony Robbins, a motivational speaker, personal development coach, and author who turned his passion for helping others improve their lives into a successful business. He created a website, wrote books and conducted seminars and events, where he shared tips and advice on how to achieve success and live a fulfilling life. He used social media and other online tools to build a large audience and generate revenue through sponsored content, affiliate marketing, and products and services.

  5. Marie Forleo, a business coach and writer who turned her passion for helping entrepreneurs succeed into a successful business. She created a website called Marie Forleo International, where she shared tips and advice on how to create a successful business. She also created an online course, webinars, and coaching services and used social media and other online tools to build a large audience and generate revenue.

  6. Joanna Penn, an author and entrepreneur who turned her passion for writing into a successful business. She created a website called The Creative Penn, where she shared tips and advice on how to succeed as a self-published author. She also used social media and other online tools to build a large audience and generate revenue through sponsored content, affiliate marketing, and products and services.

  7. Jillian Michaels, a fitness professional, who turned her passion for health and fitness into a successful business. She created a website called Jillian Michaels, where she shared tips and advice on how to achieve optimal health and fitness. She also used social media and other online tools to build a large audience, and generate revenue through sponsored content, affiliate marketing, and products and services, such as workout plans, books, and DVDs.

All these stories show how someone can leverage their passion and knowledge to create something unique and how they can use the power of the internet to reach a large

Deepak Sharma

Deepak Sharma

Insurance Advisor / WealthGuard


  • My goal is simple, protect what is important to you. I focus my energy on discovering your exposure to risk and building a comprehensive plan to protect you against those risk.